Entrepreneuship: UNI612206
Instructors Contact Information
Instructor Name: Dr. Ayi Ahadiat, S.E., MBA
Muji Rahmat Ramelan, S.E., MBA
Preferred method for reaching instructor: by email:
Office phone number: 0721-704622
Office address: Building A 2nd Floor, Department of Management, Faculty of Economics and Business, The University of Lampung
Unila email address: ayiahadiat@unila.ac.id, ayi.ahadiat@gmail.com
muji@unila.ac.id, mramelan1@gmail.com
Regularly scheduled office hours: TBA
Is prior appointment required? (Yes/No)
Course Description
Course Overview/Bulletin description:
This course is regarding corporate entrepreneurship which covers the way to covert ideas into firms. Also discuss why people become entrepreneurs, how to plan a business, analyzing the business environment, developing business model, creating ethical and legal foundation for a business, building and financing a new venture, marketing the product and service, and how to do frachising.
Student learning outcomes:
On completion of this course, students will be able to:
Required Text:
Bruce R. Barringer/Duane Ireland, Entrepreneurship: Successfully Launching New Ventures Global Edition, Pearson Education
Required Materials:
The components that contribute to the determination of course grade:
Procedures to accomplish these objectives include: readings, lectures, class discussions and presentation, video cases, and assignments and written reports.
Tentative course schedule*:
Week 1 |
Syllabus |
Class Introduction |
Chapter 1 |
Introduction to Entrepreneurship |
|
Week 2 |
Chapter 2 |
Recognizing Opportunities and Generating Ideas |
Week 3 |
Chapter 3 |
Feasibility Analysis |
Week 4 |
Chapter 4 |
Writing a Business Plan |
Week 5 |
Chapter 5 |
Industry and Competitor Analysis |
Week 6 |
Chapter 6 |
Developing an Effective Business Model |
Week 7 |
Chapter 7 |
Preparing a Proper Ethical and Legal Foundation |
Chapter 8 |
Assessing a New Venture’s Financial Strength and Viability |
|
Week 8 |
Mid Test |
|
Week 9 |
Chapter 9 |
Building a New-Venture Team |
Week 10 |
Chapter 10 |
Getting Funding or Financing |
Week 11 |
Chapter 11 |
Unique Marketing Issues |
Week 12 |
Chapter 12 |
The Importance of Intellectual Property |
Week 13 |
Chapter 13 |
Preparing for and Evaluating the Challenges of Growth |
Week 14 |
Chapter 14 |
Strategies for Firm Growth |
Week 15 |
Chapter 15 |
Franchising |
Week 16 |
Final Exam |
Grading Policy:
Score Range |
Grade |
Grade Points |
Status |
≥76 |
A |
4 |
Pass |
71 – 75 |
B+ |
3,5 |
Pass |
66 – 70 |
B |
3 |
Pass |
61 – 65 |
C+ |
2,5 |
Pass |
55 – 60 |
C |
2 |
Pass |
50 – 54 |
D |
1 |
Pass |
‹ 50 |
E |
0 |
Fail |
Assesment:
Group Assignment (incld Project, Presentation) |
25% |
Indidual Assignment |
25% |
Mid-term |
20% |
Final Exam |
30% |
Total |
100% |
Policy on academic accommodations due to disability:
If you have a documented disability that requires academic accommodations, please see Academic Affair of FEB Unila.
Course Policies
Class attendance:
On-time attendance at all class meetings is highly expected. One half of your class participation grade is made up of class attendance, and each unexcused absence will cause you to forfeit the attendance credit for that day. Missing more than 15 minutes of class (either through arriving late or leaving early) will count as missing the entire class. Per university policy, excused absences are only granted in cases of serious illness (proved with physician or medical doctor letter) or grave family emergencies, and each of these situations must be documented to our satisfaction. Any student who misses his/her group presentation in recitation due to an unexcused absence will forfeit 50% of the oral presentation points earned by the group. If there is a written/homework assignment to complete for class (noted on the syllabus), failure to do the assignment will result in no credit for attendance that day.
Excused Absences:
The following situations are as acceptable reasons for excused absences:
Make-up opportunity:
For those who have an excused absence, there will be an opportunity to make up missed work and/or exams. It is the student's responsibility to inform the instructor of the absence preferably in advance, but no later than one week after it. Bring with you any medical doctor prove of your illness or other proves of your absences for verification purpose.
Submission of Assignments:
Academic Integrity, Cheating and Plagiarism:
Students must up hold the academic honesty by avoding any forms of cheating.As per university’s academic rule and code of ethics, plagiarism and other forms of cheating are absolutely unacceptable. One of forms of pagiarism is cutting and pasting information from the Internet without crediting the source.